For restaurants
We connect your social media and your campaigns to customers you can count.
Measured period: year to date, since January 2026
Adkibo is a digital agency founded in 2024 in Marrakech, Morocco, at 61, ZI Sidi Ghanem, by Lotfi Mohammed Achraf. It manages social media, Meta and Google advertising, Google reviews and photo and video production for restaurants, hotels and riads, tourism destinations, public institutions, SMEs, online stores, real estate developers and B2B companies across Morocco. It also offers its services remotely to restaurants in France and Belgium. The whole team works from Marrakech, and shoots are handled by photo and video partners under Adkibo’s creative direction.
Campaigns that lead all the way to a booking, built for weeknights and the low season.
Campaigns and an Instagram account that lead to direct bookings, on your website or on WhatsApp.
An always-on presence in your markets in several languages, with a report for your board.
Service content in Arabic and French, and a report you can present to your steering committee.
Sales and leads you can measure, with conversion tracking checked before the first dirham is spent.
Sales tracked ad by ad, and decisions based on delivered orders when customers pay cash on delivery.
Leads filtered in the form itself, including buyers who live abroad.
Meeting requests filtered before they reach your sales team.
We don’t boost posts.
We build systems that generate demand.
Part of our fee can depend on your bookings
Partly variable fees, a Marrakech restaurant
Marrakech’s official destination account operated throughout AFCON 2025
with Pokespace
16+ months of continuous collaboration on long-standing accounts
Retention as proof
More than two years transforming a regional public utility
RADEEMA → SRM M-S, with EBF
Negative sentiment reduced from 95% to 40% during a crisis
Online reputation, crisis management
All twelve active ads on an e-commerce account returned at least 12× their spend
Ready-to-wear, purchases tracked by Meta
A LinkedIn page taken to 2nd in Africa within its category
Webpick, technology & internet, 2024
The same team runs your content and your campaigns, and shows you what they produce in one monthly report.
Set a clear direction before anything gets produced or launched.
Turn attention into measurable demand.
Create work that builds preference and drives action.
Read the signals, learn faster and improve what matters.
Named case studies appear with the client’s consent, never next to their acquisition costs. Sensitive figures stay anonymous: that’s the treatment your account will get too.
Dining & mixology, Marrakech
Meta and Google campaigns that lead straight to the booking page, with part of our fee tied to bookings.
Problem: A known brand, but too much distance between the ad and the booking.
System: Experience-led creatives, Meta campaigns optimized for conversion, and a path leading directly to booking.
Result: 750+ bookings generated and attributed over the measured period, with part of the fee tied to bookings.
High-end Italian, Marrakech
Supported since opening day, and fully booked for lunch and dinner in August, Marrakech’s low season.
Problem: Open a high-end Italian restaurant in a city that has plenty, and fill it in the off-season too.
System: Art direction, content, influencer partnerships and campaigns from day one, in November 2024.
Result: 50 M+ views, restaurant and influencers combined, and 26,000 followers. 5,000+ calls and 20,000+ Google direction requests in three months, and fully booked for lunch and dinner in August 2025.
Destination, official accounts
with Pokespace
An always-on editorial presence on the destination’s official accounts, with 5.3M people reached and an account of 67,000 followers.
Problem: Build a consistent presence on the official channels beyond event-driven peaks.
System: Always-on editorial management, coverage of key moments, and format optimization based on audience signals.
Result: 18 M views, 5.3 M people reached, 266,700 interactions and 73,300 profile visits over the managed periods, on an account of 67,000 followers.
Destination, AFCON 2025
with Pokespace
During AFCON 2025, the destination had to earn attention every day inside a continent-wide content cycle.
Problem: Earn a place in the tournament conversation without becoming a simple event relay.
System: Daily posts from the first match to the last, in formats built to match the pace of the competition.
Result: 6.3 million views in 57 days on the destination’s account.
Regional public utility, ex-RADEEMA
with EBF
More than two years alongside EBF, supporting RADEEMA’s transformation into a Regional Multiservices Company.
Problem: Introduce a new public identity without losing users’ points of reference or trust.
System: Bilingual Arabic-French communication, ongoing public information, and service content around water, electricity and sanitation.
Result: 62,800 combined followers (44,000 on Facebook, 13,800 on Instagram, 5,000 on LinkedIn) and more than 500 visuals produced, over two-plus years.
Property management, Marrakech
377 owners of high-end villas and apartments for two luxury property management accounts in Marrakech, filtered in the form itself. About 10% turned out to be unusable, and we publish that rate.
Problem: A narrow, heavily solicited audience where volume is worthless if the leads are not qualified.
System: Messaging built around owner objections, dedicated video creatives and qualifying forms.
Result: 377 owners generated at a $3.73 average per lead, about $4.14 per genuinely qualified owner, and $2.76 on the best-performing creative.
Hospitality tech, B2B
708 qualified leads at €5.30 for a solution sold to hotels at MAD 100,000 to 300,000 per unit, with one message per role and forms that filter.
Problem: A niche market, several decision-maker profiles, quality before volume.
System: Angles by role and need, Meta + Search, filtering forms, and campaign analysis based on lead quality.
Result: 708 qualified leads from January to August 2026, from 2.5M impressions.
Ready-to-wear, Morocco
New creatives tested continuously for an online fashion store. 952 purchases in 20 days according to Meta and a 20× average ROAS, with none of the twelve active ads below 12×.
Problem: Stop-start campaigns that depended on a small number of winning creatives.
System: Short creative testing cycles, campaigns by intent and product, and decisions driven by cost per purchase.
Result: 20× weighted average ROAS over the measured period, twelve active ads, none below 12×.
Across 22 months of data from our Moroccan accounts, each of the three platforms does a different job. Confusing them means paying for the wrong outcome.
Instagram drives discovery
89%
of views come from people who don't follow the account
Facebook amplifies, for a fee
99.8%
of views come from paid ads
Google brings them in
20,000+
direction requests in three months, on a single listing
Nothing is staged. These are raw screenshots taken straight from the accounts we run, view counters included. Destination accounts are managed with our partner Pokespace.
A feed held together, post after post. That consistency is what makes a brand recognisable before you even read its name.
Brands managed directly, and projects delivered alongside Pokespace and EBF.
Restaurants and events
Cannes, FranceBrands, real estate and services
Consulting, training and NGOs
Turāth heritage associationIn collaboration with
In collaboration with
In collaboration with
Fixed-package agencies
Adkibo
Selling posting volume as strategy
A system sized to the objective
The same playbook for every account
One method, adapted to each market and project
Reports built around vanity metrics
Business reporting: what changed, why, and what we do next
Virality as a promise
Hypotheses we test and demand we measure
The system follows your project. We review it every month.
“The day your customers pick you without comparing, our job is done.”
Lotfi Mohammed Achraf, Founder
Lotfi Mohammed Achraf
Founder, Strategy & Creative Direction
Rida El Mahdaouy
Head of Communications & Content
Ilham Ait Omar
Digital Communications Coordinator
Salma Bili
Quality & Brand Image Coordinator
There is no standard package. Our fees are quoted after a first conversation about your situation. Ad spend is a separate line, paid directly to Meta and Google from your own accounts. If it cannot support a serious test, we will tell you before we start.
No. We do not promise a number we cannot fully control. We commit to the quality of the system, data transparency, speed of learning and continuous optimization. If an objective is unrealistic, we will say so before we start.
Restaurants and hotels, tourism destinations, public institutions and donor-funded programs, SMEs, online stores, real estate developers and B2B companies. In every case, we start from what you sell and measure what digital brings you.
In paid media, the first trends often appear within the first few weeks. We review results with you at two months and set numeric targets at three months, on your own data. The engagement runs for six months.
In Marrakech, at 61, ZI Sidi Ghanem, Route de Safi. The whole team works from there and runs accounts remotely across Morocco. Shoots are handled by our photo and video partners under our creative direction.
Our photo and video partners, under Adkibo’s creative direction. We prepare the shot list before the shoot, and editing and publishing stay with us.
Tell us about your situation in a few lines. We will tell you where to start, and if Adkibo is not the right partner, we will tell you that too.
