Google Ads
Google Ads agency in Morocco
You pay for Google Ads without knowing how many leads or sales they bring in. Most of the time, conversion tracking was never checked and the ads send people to the homepage.
Adkibo manages Google Ads campaigns from Marrakech for companies in Casablanca and across Morocco. In the first week, we check that form submissions, taps on your phone number, WhatsApp messages and online purchases are counted before a single dirham is spent; the ad account stays in your name and you pay Google directly.
30+
brands and institutions supported
since we started, with our partners
280 M+
views generated
across managed accounts
8,700+
qualified leads
across all sectors
4,900+
sales generated
through managed campaigns
What your customers search for
We start from the words your customers type when they are ready to buy, product by product and city by city, and we drop the searches that never lead to a sale.
Your account, your data
The ad account is in your name. Its history and its audiences belong to you, whatever happens.
Meta and Google combined
Meta creates demand, Google captures it. The split is decided on your margins.
- The search
Your customer types the words they use when they are ready to buy.
- The ad
Written in your customers’ words, it leads to the page that answers their search.
- The lead
A form, a tap on your phone number, a WhatsApp message or an online purchase, counted from the first week.
- The sale
Each month, you tell us which leads became customers, and we match them against the sales you closed.
Case in point
4,900+ sales generated since January 2026
Since January 2026, the campaigns we manage have generated more than 4,900 sales and more than 8,700 qualified leads across the accounts we support. These are tracked conversions, because tracking is checked before the first spend. For Barometre, a restaurant in Marrakech, Meta and Google Ads, steered together towards bookings, generated more than 750 attributed bookings. Our clients’ acquisition costs stay anonymous, and so will yours.
Get the same standard →How we work, concretely.
Week 1, tracking
Access to your Google Ads account, or its creation in your name, and a list of the searches that come before a purchase. Conversion tracking is tested before any spend.
Week 2, ads live
Ads written in your customers’ words, leading to the page that answers their search. From then on, searches that spend without bringing a lead are removed every week.
Months 2 and 3, targets
In month 2, a first reading of cost per lead and per sale. At the end of month 3, we set numeric targets with you for what comes next.
- Week 1Tracking tested
Form submissions, taps on your phone number, WhatsApp messages and online purchases are counted before any spend, in an account in your name.
- Week 2Ads live
Often on Search, where intent is strongest, with ads that lead to the page answering the search.
- Every weekSearches removed
The searches that spend without bringing a lead.
- Month 2Cost per lead and per sale
A first reading, on your tracked conversions.
- End of month 3Numeric targets
Set with you for what comes next. Before that test, we promise no cost per lead.
- When the numbers justify itBeyond Search
Display or Performance Max, depending on what you sell and who is looking for you.
Your questions, answered.
How much does a Google Ads campaign cost in Morocco?
Two separate lines. The ad budget is paid directly to Google from an account in your name, and our management fees are quoted after a diagnosis of your key searches and your market. The starting budget comes out of that diagnosis, then follows the cost per lead and per sale we observe.
How long before we see results?
The first data comes in during the week after launch. It takes two to three months of testing to know which searches and which ads bring sales, and at the end of month 3 we set numeric targets with you. Before that test, we promise no cost per lead.
We tried Google Ads before and got nothing. What would change?
We start by reviewing your account, which keeps the history of what it has learned. In the accounts we take over, the most common cause is missing or broken conversion tracking, so Google optimises for clicks. Next come keywords that are too broad and ads that send people to the homepage.
How do you know whether Google Ads brought in sales?
Forms and online purchases are counted in Google Ads. Google offers no call tracking in Morocco, so we count taps on your phone number and on WhatsApp. Every month, we match those leads against the sales you actually closed.
What do you need from us?
Access to your Google Ads account, or its creation in your name, and a card to pay Google directly. You approve the ads before they go live and tell us each month which leads became customers. Setup, ads, tracking and reporting are on us.
Do you work with companies in Casablanca?
Yes. We manage Google Ads from Marrakech for companies across Morocco, Casablanca included, with an account in your name and the same monthly report.
Search, Display or Performance Max?
It depends on what you sell and who is looking for you. We start where intent is strongest (often Search) and expand when the numbers justify it.
Do you also manage Meta Ads?
Yes, and it’s often the right combination. Meta creates demand and Google captures it, with one point of management and one report.
Your digital should do more than show up.
Tell us about your situation in a few lines. We will tell you where to start, and if Adkibo is not the right partner, we will tell you that too.