Real estate
Selling a property project in Morocco with online advertising
Your sales team loses time on cold or fake leads, and some of your buyers live abroad and decide from a distance. Adkibo, a digital agency based in Marrakech, generates buyer and owner leads for developers, agencies and property managers through Meta and Google campaigns and forms that qualify each lead before your sales team calls.
Campaigns are judged on the qualified leads handed to your team and on how they are followed up, through to the viewing. On two luxury property-management accounts in Marrakech, this approach generated 377 owners of luxury homes. About 10% of those leads were unusable, which puts the cost at about $4.14 per truly qualified owner.
30+
brands and institutions supported
since we started, with our partners
280 M+
views generated
across managed accounts
8,700+
qualified leads
across all sectors
4,900+
sales generated
through managed campaigns
Project videos
For a purchase this committing, video shows the neighbourhood, the view, the finishes and life in the residence before the first visit.
Forms that qualify
The form asks about property type, budget, purchase timeline and financing, which screens out the curious before your team picks up the phone.
Buyers in Morocco and abroad
Resident buyers, Moroccans living abroad and investors get a message and a language suited to them, targeted by country of residence.
- The audience
Resident buyers, Moroccans living abroad and investors, targeted by country of residence and by language.
- The video ad
The neighbourhood, the view, the finishes and life in the residence, shown before the first visit.
- The form
Property type, budget, purchase timeline and financing, which screens out the curious.
- The same-day call back
Your team calls the lead back the same day and records the outcome.
- The viewing
Reporting follows the lead through to the viewing.
Case in point
377 high-end owners, about $4.14 per truly qualified owner
On two luxury property-management accounts in Marrakech, our campaigns generated 377 owners of luxury villas and apartments at $3.73 per lead on average, screened by criteria agreed with the clients before launch. About 10% of the leads turned out to be unusable, so the real cost is about $4.14 per truly qualified owner, the figure that matters to a sales team. Client names stay off our acquisition figures, and yours would get the same treatment.
Get the same standard →How we work, concretely.
The framing
Property type, owner or buyer profile, and qualification criteria agreed together before launch.
The system
Dedicated video creatives, messages built on real objections, forms that filter before your team calls back.
The steering
Campaigns are judged on cost per qualified lead and on the outcome of your team’s calls, and videos are renewed continuously.
Adkibo, from Marrakech
- Audiences in Morocco and abroad, by country of residence and by language
- Dedicated video creatives, renewed continuously
- Messages built on buyers’ real objections
- Meta and Google ads, with forms that filter before your team calls back
- Cutting the ads that bring unusable leads
- Reporting on qualified leads, up to the viewing
Your team
- The qualification criteria, agreed with us before launch
- A call back the same day, with a note on the outcome
- The viewings that follow those calls
- The ad budget, paid to Meta and Google from your own account
Selling off-plan or a new development
Before the foundations are laid, a buyer commits to plans, renderings, a neighbourhood and the developer’s reputation. Campaigns start from the buyer’s doubts about the delivery date, the developer’s track record and financing, and each doubt becomes a video angle tested in advertising.
Reaching Moroccans living abroad
Meta lets us target by country of residence and by language, from France, Belgium, Spain and Italy to the Gulf countries. Ads answer the questions of a buyer at a distance, such as video tours, the steps of buying from abroad, financing and managing the property while away. Campaigns can be timed to the periods when families return home.
What a qualified lead means
A qualified lead meets the criteria agreed with you before launch, such as property type, budget, timeline and financing. Reporting counts these leads, then follows what your team does with them up to the viewing.
What your sales team needs to plan for
A property lead goes cold fast, so it needs a call back the same day and a note on the outcome of the call. Without that feedback, nobody knows which campaign produces viewings.
Your questions, answered.
Do you work with property developers?
Yes. We also work with property managers, concierge services and brokers, and the setup changes depending on whether you are looking for buyers, owners or tenants.
How much does it cost to advertise a property project in Morocco?
There are two separate lines. The ad budget is paid to Meta and Google from your own account, and our fees are quoted after we study the project. The budget depends on the number of units, the price and the audience.
What real estate references do you have?
Our published case covers two luxury property-management accounts in Marrakech, with 377 owners generated on criteria set before launch. About 10% of the leads were unusable, which puts the cost at about $4.14 per truly qualified owner. For a new development, the method stays the same and the target becomes the buyer.
Can you target Moroccans living abroad?
Yes, by country of residence and by language, with messages suited to buying from a distance.
How do you avoid fake or cold leads?
The form screens before the call, and your team calls back the same day and records the outcome. Ads that bring unusable leads are cut.
Which platforms?
Meta (Instagram, Facebook) and Google. The split depends on your audience, since a villa owner isn’t reached the way a first-time buyer is.
How do you judge a real estate campaign?
On cost per qualified lead and on what your team does with it. Reporting follows the lead through to the appointment.
How long before we can judge the results?
A serious test takes two to three months. We read the first results after two months and set numeric targets after three, on your data, within a six-month commitment.
Send us your project brochure.
We look at your project and at your competitors’ current ads, then tell you on a video call which buyers to target and how to screen leads before your sales team calls.