Hotels & hospitality
Hotel and riad marketing agency in Marrakech for more direct bookings
Booking.com and Expedia bring you volume and take a commission on every booking, and occupancy drops as soon as the season slows down. Yet some of the travellers who find you on Instagram or Google could book with you directly, on your website or on WhatsApp.
Adkibo, a digital agency based in Marrakech, works on that direct share for hotels and riads. We run your social media and your Google reviews, and we manage your Meta and Google ads all the way to your booking engine. Photos and videos are shot at your property by our partners, under our art direction.
30+
brands and institutions supported
since we started, with our partners
280 M+
views generated
across managed accounts
8,700+
qualified leads
across all sectors
4,900+
sales generated
through managed campaigns
Photos and videos shot at your property
Our photo and video partners film your rooms, your patio, your table and your team from a shot list written by Adkibo. Those images become your posts and your ads.
Direct bookings
Meta and Google campaigns lead to your booking engine or your WhatsApp, with a message and a language for France, the UK, Spain, the Gulf and Moroccan weekend travellers.
Reviews and your Google profile
Your reviews get a reply in the traveller’s language and your Google profile stays up to date, as part of social media management. It is often the last screen a traveller checks before booking.
- Images shot at your property
Our photo and video partners film your rooms, patio, table and team, under our art direction.
- Campaigns by market
Meta and Google ads with a message and a language for France, the UK, Spain, the Gulf and Moroccan weekend travellers.
- Your Google profile and reviews
Replies to reviews in the traveller’s language and an up-to-date profile, often the last screen before booking.
- Your booking engine or WhatsApp
The traveller books with you directly, which saves you the Booking.com commission.
- The weekly count
Direct enquiries are counted every week and compared with your starting share of direct bookings.
Case in point
Our references in Moroccan tourism
With Pokespace, we ran the official accounts of Visit Rabat & Region, which reached 18M views over the managed periods, and the Visit Marrakech account during AFCON 2025, with 6.3M views in 57 days. Pokespace handles the audiovisual production on those accounts. For a hotel, the work is judged on direct bookings, and we know how to track them. For Barometre, a Marrakech restaurant, our campaigns generated more than 750 attributed bookings.
Get the same standard →How we work, concretely.
Week one
We get access to your accounts and your booking engine, Google profile included. We record your starting share of direct bookings and what your engine can measure, then the first posts go out.
The first month
Our partners shoot at your property from the shot list we wrote. Campaigns by market start with your existing visuals, then switch to the new images once you approve them.
Months two and three
We count direct enquiries every week and keep the ads that produce them. Targets in numbers are set at the end of this test of two to three months, then tracked in a monthly report.
Adkibo
- The shot list, written before the shoot
- Posts, stories and replies to messages and comments, from 9 am to 11 pm, Marrakech time
- Replies to reviews in the traveller’s language, as part of social media management
- Meta and Google campaigns by market, all the way to your booking engine
- Image selection and approval of the edit
- A monthly report on direct enquiries
Our photo and video partners
- The shoot at your property, under Adkibo’s art direction
- Photos and videos of your rooms, patio, table and team
Your team
- Access to your accounts and your booking engine
- Approval of posts, since nothing goes live without it
- A date for the shoot
- The ad budget, paid directly to Meta and Google from your own account
- Distribution on Booking.com and Expedia, with you or your revenue manager
Your questions, answered.
Booking.com already fills my rooms. Why work on direct bookings?
Keep Booking.com, it brings volume. Direct bookings save you its commission on travellers who already know you, and they matter most in the low season. We measure your starting share of direct bookings, and the work is compared against it.
Do you run social media for hotels in Marrakech?
Yes, from posts and stories to replies to messages and comments, handled from 9 am to 11 pm, Marrakech time. A monthly report shows the direct enquiries that came in.
How much does a hotel marketing agency in Marrakech cost?
There are two separate lines. The ad budget is paid directly to Meta and Google from your own account. Our fees are quoted after a first conversation about your property and depend on the number of shoots, the posting rhythm, the languages and the target markets. Engagements run for six months at least.
Who shoots the photos and videos?
Our photo and video partners, under Adkibo’s art direction. We write the shot list before the shoot and the partner films at your property. We then select the images and approve the edit, and nothing goes live without your approval.
I don’t have time for content. What do you need from my team?
Not much time. We need access to your accounts and someone who approves posts, then a date for the shoot. Our partners and our team handle the rest, from the shot list to replies to messages.
Do you work with riads and guesthouses?
Yes. A riad with a few rooms and a large hotel do not have the same budget, so the amount of shooting and posting is set after looking at your property, like the ad budget.
Do you manage OTAs (Booking, Expedia)?
No. Distribution stays with you or your revenue manager. Our work covers your image, your content, your campaigns and your direct demand.
Your digital should do more than show up.
Tell us about your situation in a few lines. We will tell you where to start, and if Adkibo is not the right partner, we will tell you that too.